• Mowilex reaches wider consumers through 18 MITRA10 branches in Jabodetabek area, Cirebon, Solo and Yogyakarta
• Mowilex loyalty program which is called MORE now also applies to 17 Mitra10 branches that partner with Mowilex.
• Mowilex applies special promo on 17 branches of MITRA10 modern outlets which is valid every Friday, Saturday, and Sunday for the period 20 March – 27 April 2020

JAKARTA, March 1 2020 – Premium paint producer, PT. Mowilex Indonesia, has now presented Mowilex paint at the Building Materials Supermarket, MITRA10. Mowilex presence at MITRA10 will make it easier for consumers to reach Mowilex through the MITRA 10 Building Materials Supermarket network at Mitra10 18 branches that are located in the Jabodetabek area, Cirebon, Solo, and Yogyakarta.

“We took this step because we saw the growth of MITRA10 with branches spread across consumer residential areas, making it easier to reach,” said Muhammad Zubairi, Modern Channel Manager of PT. Mowilex Indonesia.

To celebrate Mowilex’s presence at MITRA10, Mowilex gives a special discount to Mitra10 customers, which is every purchase of Mowilex products worth Rp. 500,000 is entitled to a discount of Rp. 40,000. This program is valid for the period from March 20 to April 27, 2020

After previously reaching consumers online by collaborating through Blibli.com, PT. Mowilex Indonesia keeps moving to make it easier for consumers to get Mowilex paint. The paint company which in March 2020 turns 50, has had loyal customers from architects, developers, applicators, and artists. It is important to keep collaborating with many parties, with the intention of facilitating and reaching more consumers.

“Building Material Supermarkets are now becoming broad community choice because they offer a one-stop shopping system, where consumers do not need to have extra effort to shop for some building material in different places.”, said Anna Yesito Wibowo, Chief Marketing Officer of PT. Mowilex Indonesia.

With the addition of modern outlet branches, Mowilex Reward (MORE) program now also applies to MITRA10 17 branches. To become MORE member, consumers can download TADA application and add MORE card. Every Rp1,000 consumers get 10 points, so if they shop Rp1,000,000 consumers will get 10,000 points that can be exchanged for various rewards such as credit vouchers, e-commerce vouchers, f & b vouchers, various electronic devices, gadgets, and other attractive rewards.

About Mowilex

Mowilex is a premium paint brand that has been produced in Indonesia since 1970. Products from PT Mowilex are used in various commercial buildings, hotels, apartments and housing, and are well-known for being easy to use and have a high quality.

Mowilex has been awarded as the First Winner of the Word of Mouth Marketing Award – Decorative Paint Category 2009, 2011, and 2013, The First Champion Indonesia Original Brand 2014, The First Champion Indonesia Original Brand Category Exterior Paint 2019.

PT Mowilex Indonesia was also the first manufacturing company in Indonesia to be certified Carbon Neutral in 2019. In the same year, it was awarded the Singapore Green Label certificate for 5 superior products. In the early 2020 Mowilex received a Green Label Indonesia certificate with a GOLD rating and had the highest rating for that category, for 5 professional products.