23 January 2020 As a Form of Gratitude, Mowilex Launches Loyalty MORE (Mowilex Reward) Program Becoming a local paint product manufacturer aged 50 years, paint products from PT. Mowilex Indonesia, has grown loyal customers who faithfully use Mowilex ranging from construction companies, applicators, homeowners whom hereditary use Mowilex, to mural and wood artists who use Mowilex in their work. As a form of gratitude to consumers, Mowilex launches a loyalty program called MORE (Mowilex Reward). To join and become a member of MORE (Mowilex Reward), consumers can download the TADA application via google play store for Android-based smartphone owners or via apps store for iOS-based smartphone owners. Mowilex Reward (MORE) is not only for pampering loyal customers but also for those who are not familiar with Mowilex is expected to be interested in participating in this program, because the rewards given are very diverse, ranging from shopping vouchers to minimarkets, restaurants, accessories shops and much more. MORE launch in the Central Java Area starts in Semarang, applies to all branches of Toko Cat Utama, which is located at Jl. Sudirman, Jl. Setiabudi, Jl. Majapahit, and Jl. Haryono. While in the Jabodetabek and West Java areas, MORE also applies to Depo Bangunan cabang Tangerang Selatan (Alam Sutera), Kalimalang (East Jakarta), Bekasi (Jabodetabek), Bogor and Bandung (West Java). “Mowilex wants to always provide the best for all our customers, not only through premium and quality products but also loyalty reward programs like MORE, with the hope that customers who are members of MORE can get more benefit from the spending that has been done.” said Anna Yesito Wibowo, Chief Marketing Officer of PT. Mowilex Indonesia when met at the MORE launching event which coincided with the drawing of Fantastic Lottery Gebyar program for 2019 period at Toko Cat Utama Semarang. Through TADA application, consumers who have become MORE members can exchange their Mowilex purchase receipts from Depo Bangunan or Toko Cat Utama Semarang for points, every Rp1,000 will be exchanged with 10 (ten) points. It’s easy to do, just take a picture of the receipt through the camera, then TADA application will convert the number of points to be gained. Points collected can be exchanged with a variety of reward choices available on the application. The available rewards are very diverse, ranging from shopping vouchers to minimarkets, restaurants, accessories shops, and much more. MORE members don’t need to save physical cards to get points when shopping because everything is already available in one application system, consumers are more facilitated in the process: redeem shopping receipt into points, see the number of points available and exchange points for available vouchers as prizes in the TADA application, so consumers can exchange points for prizes, anytime and anywhere. Yopie Dulimart, Branch Manager of Mowilex Semarang Branch added, “There are two important programs today, the first is the launch of MORE program and the second is the prize drawing for the Fantastic Lottery program(program Gebyar Undian Fantastis) with 1 unit of Agya car and 2 units of Honda Beat motorcycles as the prizes, where this program has been going on from January 2019 to December 2019. ” Through the Fantastic Lottery program (program Gebyar Undian Fantastis), all consumers who made Mowilex product purchases in the 2019 period get a chance to win prizes that have been provided. Toko Cat Utama has become Mowilex partner, which is open to many programs done by Mowilex, including MORE. “We welcome this collaboration, and through this program, it is expected that consumers who shop to store not only get a discount from the store but also get more benefits from MORE program,” said Susanti Dewi Kurniawan, Marketing Director of Toko Cat Utama.