PT Mowilex Indonesia CEO Niko Safavi (fourth right), Director and Research and Development Division Head of PT Mowilex Indonesia Novina Tjahjadi (third right), Dr. Giovanni Milesi (second left), along with the board of directors of PT Mowilex Indonesia, at the launch of WoodMaster during IFMAC WOODMAC 2025.

Key News Highlight:

• PT Mowilex Indonesia officially launches WoodMaster, its newest wood paint and coating brand at the IFMAC WOODMAC 2025 international exhibition at JIExpo Kemayoran, held from 24–27 September 2025.
• Developed with Italian wood coatings expert Dr. Giovanni Milesi, WoodMaster offers a complete end-to-end wood coating system, combining professional-grade, ultra-premium quality with easy-to-use consumer products.

JAKARTA, 25 September 2025 – PT Mowilex Indonesia officially launches WoodMaster, its newest wood paint and coating brand, at the IFMAC WOODMAC 2025 international exhibition at JIExpo Kemayoran, held from 24–27 September 2025.

WoodMaster is the realization of Mowilex’s long-term vision to provide a complete, end-to-end wood coating system. The brand builds on Mowilex’s earlier success with Woodstain, and supplies high-performance coatings for furniture, flooring, and even musical instruments. With WoodMaster, Mowilex expands its solutions to meet the evolving demands of industries, craftsmen, and consumers.

WoodMaster introduces two distinct product tracks. The first is a professional-grade line for industries and craftsmen, offering a comprehensive one-stop solution compatible with Indonesia’s wide variety of wood types. Covering multiple products, including primers, stains, topcoats, and tannin blockers, this system is designed to support projects of any scale, from small workshops to full-scale manufacturing. The second track is an easier-to-use product line designed for consumers, making quality wood finishes even more accessible.

The professional range is co-developed by Mowilex with Dr. Giovanni Milesi, an Italian wood coatings expert and son of Egidio Milesi, whose formulations established Italy as a global leader in ultra-premium wood coatings and made the country renowned for its furniture design quality. Under Giovanni’s guidance, Mowilex adapted these authentic formulations with modern technology, creating world-class coatings manufactured entirely in Indonesia.

“WoodMaster reflects Mowilex’s commitment to innovation and quality,” said Niko Safavi, CEO of PT Mowilex Indonesia. “By combining these proven Italian formulations with Mowilex’s own technology, we are bringing global standards to Indonesia while ensuring that craftsmen, industries, and consumers have access to the very best solutions for their wood finishing needs.”

The launch of WoodMaster further reinforces Mowilex’s position as a pioneer in Indonesia’s coatings industry, offering a dedicated, wood-focused brand that delivers both ultra-premium professional solutions and easy-to-use consumer products, ensuring quality results across all segments of the market.

Learn more about Mowilex WoodMaster products by visiting woodmasterproducts.com/.

About PT Mowilex Indonesia

PT Mowilex Indonesia (Mowilex), a subsidiary of Asia Coatings Enterprises, Pte. Ltd., is a leading producer of premium paints and coatings. Since launching the first Indonesian-made, water-based paints in 1970, the company has expanded its commitment to environmental ethics, equality, community and innovation. PT Mowilex is Indonesia’s only certified carbon neutral manufacturer, producing zero and low VOC paints in modern colours, and the company regularly wins awards for its corporate social responsibility and sustainability efforts.

Media contact: cs@mowilex.co.id

Visit the Mowilex website for product and sustainability information.